Ritz-Carlton Reserve – a rare place set aside for those who appreciate an exotic sanctuary tucked away in the most exquisite corners of the world. All Ritz-Carlton Reserve properties are located at handpicked sites that are rare for their geographic opulence — breathtaking natural vista with strong cultural connectivity. The identity of the new property in Jiuzhaigo, China was developed by Superunion including naming and logotype design. The logotype is inspired by traditional Tibetan calligraphy and Tibetan buddhism, at the same time staying true to the elegance of Ritz-Carlton’s global visual language.