The Tune is a natural scented candle and diffuser brand based in China. The brand aims to provide a mindful ritual for people in modern society to pause their hectic journey, and contemplate on the present moment. Music is composed of the spaces between the notes; similarly, life is defined by the negative spaces where our mind is at peace without being occupied by thoughts. The brand identity emphasizes the concept of “negative space” and “mindfulness” by embracing natural materials and a neutral color palette inspired by light and shadow.